Author Archives: Paul Lester

Paul Lester is a social media manager for the U.S. Small Business Administration’s Office of Communications & Public Liaison. Previously, he served at the U.S. Department of Energy’s Office of Public Affairs, where he managed the agency’s social media accounts. Before his federal career, Paul was a web editor with the Guardian of London’s D.C. bureau and spent more than a decade at the Orlando Sentinel in Florida as an online producer, archivist and news clerk.

10 Tips for Small Business Saturday Success

Small Business Saturday

For millions of small businesses across the United States, it’s getting close to the most wonderful time of the year: Small Business Saturday! Celebrated two days after Thanksgiving, Small Business Saturday is a way for consumers to usher in the busy holiday shopping season and make an impact in their community by supporting independently owned businesses. According to a National Federation of Independent Business survey, consumer spending at independent retailers and restaurants…

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