Author Archives: Rieva Lesonsky

Rieva Lesonsky is an SBA guest blogger and CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at and visit to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades

Write a Press Release That Gets Results

press release

If you know how to follow today’s rules for getting attention, press releases can still be an effective marketing tool for small businesses. Are press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention. Here are the essential elements of a modern press release along with tips to help make yours stand out. Today, press releases are…

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Create Marketing Content That Gets Attention


The human attention span is evolving and that has important implications for marketers. What type of marketing content gets and holds people’s attention 0– and how can you create it? Here’s what you need to know. Attention spans are evolving While there’s lots of lamentation about how our attention spans are being destroyed by the internet, a recent study by Prezi suggests attention spans aren’t shrinking — they’re just evolving. Surprisingly, six…

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Direct Mail is Hot Again.

direct mail

From Glossier to Quip, a variety of hip new companies is targeting millennials with … mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy and Modcloth have all started targeting customers via direct mail, Vox notes. Here’s why direct mail is hot again and how your business can use it effectively. Why Direct Mail Is Hot Why is direct mail so hot? One…

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Marketing Mistakes That Can Come Back to Haunt You

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the seven common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing…

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Marketing a Seasonal Business in the Off-Season

seasonal marketing

Does your business rely on seasonal customers? Whether you own a surf school, a patio furniture store or an ice cream shop, you know how slow business can get during the off-season. Try these marketing ideas to keep customers engaged (and buying) all year long. Offer off-season specials. There’s a reason desert resorts slash prices when it’s super cold or hot. Reducing prices during the off-season is the easiest way…

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Catch Up on Marketing: 43 Things to Do During Downtime


Summertime, and the livin’ is easy. For many small business owners, August’s steamy days bring a brief lull before things pick up again in the fall. That makes now a good time to catch up on some marketing activities you’ve been putting on the back burner. Here are 43 things you can do during your August downtime that will have a big impact come fall. Your Customers Schedule catch-up calls…

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Businesses Benefit from Podcasting


Back in the early 2000s, I was at a party when one of the guests mentioned he was hooked on podcasts. “Huh?” was the primary response, as few of us knew what he was even talking about. My, how things have changed. Today, nearly two-thirds of Americans are familiar with podcasts, according to the 2018 Infinite Dial Study, and 44 percent of Americans age 12 and older have listened to one. Consumers…

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Maximize Testimonials’ Marketing Impact

customer satisfaction

Customer testimonials are still effective marketing tools. Given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s what you need to know to generate customer testimonials with maximum marketing impact. How to Create a Customer Testimonial Strategy The goal of customer testimonials is to help convince prospective customers to take the next step — in other words,…

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Your Best Customers Can Help Market Your Business

best customers

You’ve probably heard of “brand advocates” who help promote products they use on social media. (Maybe you even have some online brand advocates of your own.) But did you realize that your business has brand advocates off-line as well? The concept of brand advocates has been around for decades under many different names. Ken Blanchard called them “raving fans;” Apple dubbed them “evangelists.” Essentially, the idea is the same: A…

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Seven Marketing Resolutions to Make This New Year

What can your small business do differently in 2018 to boost the results of your marketing efforts? Here are seven marketing resolutions every entrepreneur should make for the coming year. 1. I resolve to build relationships with customers. Consumers and B2B buyers alike have seemingly endless options for purchasing almost any product or service they could possibly want. With so much “noise” out there, how can your small business hope…

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