Texas Southmost College is celebrating a big win for its media and marketing department with 12 American Advertising Awards. The team’s recognitions come for the graphic design work, recruiting campaigns and videos for the college in 2020-2021.
The team of creatives earned five gold, two silver, three bronze, a Best of Video and Best of Online awards. They have earned a chance to move on to the district competition, a four-state region.
“We are humbled and honored to have represented Texas Southmost College well and made our Scorpion family proud,” said TSC Vice President Joanna Kile. “This team strives for creative excellence, working long hours and facing deadline pressure daily. I’m so happy their work has been recognized. They deserve this.”
The American Advertising Awards is one of the industry’s largest creative competitions. It attracts more than 30,000 professional and student entries each year through competitions offered by local American Advertising Federation chapters.
Winning on the Local Level
The AAF-Rio Grande Valley chapter received hundreds of entries for this year’s local awards. Entrees range from from local higher education institutions to area advertising agencies and businesses.
“We submitted the best of the best and it was tough to choose because despite the challenges of last year, the team has produced some great work,” said Lynda Lopez, TSC executive director of Advancement and Communication.
Among the submissions earning numerous awards is the TSC Study Local campaign and the TSC CARES campaign.
TSC’s Director of Multimedia Frank Morris said there is tremendous talent in the Rio Grande Valley. To see his team win 12 awards was an exhilarating experience.
“For our work to rank high among our peers really shows what great leadership we have and how talented our team is,” he said. “We are a fast-paced department that is constantly creating and producing. This recognition was a moment for us to pause, take a step back and see how our hard work is paying off and being appreciated.”
Last year, the multimedia team earned a Telly Award, which honors excellence in television nationwide.