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Socially Responsible Marketing: Intensifying Your Brand Through Community Building (Turning Non-Profit Into Profit)
July 9 @ 11:30 am - 1:00 pm$30
Hear how a local Volkswagen dealership in the Panhandle of Texas overcame the Diesel Crises in 2015. This was done by shifting focus on the needs of their community and adapting to the trends that are not commonly associated with buying a car. This method can work with any product. Learn why video is more important now than ever to reach any demographic.
Presenter is David Meraz, director of Marketing and Public Relations for Street Volkswagen of Amarillo.
Registration is available online.
About David Meraz
Meraz and his team are always looking for ways to stand out in ‘truck’ country and be a premier choice for individuals in the market for a new vehicle.
In 2016, Los Barrios de Amarillo and the Hispanic Chamber of Commerce named Meraz Hispanic Man of the Year. He is the youngest recipient in the award’s history. He is also a recipient of the Amarillo Chamber’s “Top 20 Under 40” Award and WTAMU’s “Rising Star” Award. Other recognitions include United Way’s “Loaned Executive of the Year” Award and AAF-Amarillo’s “Outstanding Member” Award.