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The Basics of Branding
February 20 @ 10:00 am - 12:00 pmFree
- branding a business
- the three branding principles
- steps to branding development
- how to protect a brand
Marcela Arredondo, a senior business and trade advisor with the UTRGV SBDC presents the workshop.
“A brand is much more than a logo or a company name in a fancy font. It is a promise made and delivered to customers by the company. The most successful brands keep their promises through effective branding activities, and ultimately, create value for customers,” she says.
There is no fee to attend but attendees must pre-register.