- This event has passed.
The Basics of Branding Workshop
March 10 @ 2:00 pm - 4:00 pm$15
The “Basics of Branding” workshop gives new business owners an understanding of the process to brand a business. This includes the three principles; steps to branding development; and how to protect a brand.
“A brand is much more than a logo or a company name in a fancy font. It is a promise made and delivered to customers by the company. The most successful brands keep their promises through effective branding activities, and ultimately, create value for customers,” shares Arturo Gonzalez. Gonzalez is a senior business and trade advisor with the UTRGV SBDC and the presenter of the workshop.
There is a $15 host fee per person to attend and pre-registration is preferred.