Conducted annually by the American Advertising Federation, the local phase is the first of a three-tier, national competition. On the RGV front, entrants vie to win awards in recognition as the very best in the local market. Awards are given for both professional and student competitions.
At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners then move on to the third tier, the national stage of the American Advertising Awards.
Entry into the local Ad Club competition is the first step toward winning a national ADDY. Entree fees vary based on whether entrees are from AAF-RGV or not. The local American Advertising Awards Gala takes place Feb. 21, 2019.