BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//VBR - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:VBR
X-ORIGINAL-URL:https://valleybusinessreport.com
X-WR-CALDESC:Events for VBR
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20210314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20211107T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20220313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20221106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250404T113000
DTEND;TZID=America/Chicago:20250404T130000
DTSTAMP:20260424T223627
CREATED:20250326T000231Z
LAST-MODIFIED:20250326T001347Z
UID:10001264-1743766200-1743771600@valleybusinessreport.com
SUMMARY:AAF-RGV Lunch with Kathryn Lueders
DESCRIPTION:Join the American Advertising Federation RGV for an exclusive lunch on April 4\, featuring SpaceX Starbase General Manager Kathryn Lueders as she shares groundbreaking insights into Starship development\, upcoming missions and the rapid expansion of SpaceX operations in Boca Chica. \nRegistration is $34 for AAF-RGV members\, $45 for non-members. \nRegistration is required. Payment in full\, in advance only. \nRegister online. \n\n\n	Related
URL:https://valleybusinessreport.com/event/aaf-rgv-lunch-with-kathryn-lueders/
LOCATION:Embassy Suites by Hilton\, 800 Convention Center Blvd.\, McAllen\, TX\, 78501\, United States
CATEGORIES:Speakers
ATTACH;FMTTYPE=image/png:https://valleybusinessreport.com/wp-content/uploads/2025/03/AAF_and_SPACEX.png
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241204T080000
DTEND;TZID=America/Chicago:20241204T170000
DTSTAMP:20260424T223627
CREATED:20241112T124732Z
LAST-MODIFIED:20241112T124732Z
UID:10001215-1733299200-1733331600@valleybusinessreport.com
SUMMARY:Keep It Ugly Charity Bowling Tournament
DESCRIPTION:Join the American Advertising Federation Rio Grande Valley in striking out hunger at its Keep It Ugly Charity Bowling Tournament on Dec. 4. \nThis benefit for the Food Bank Rio Grande Valley includes prizes for the best ugly team shirts and trophies for the best bowling teams. Non-perishable food items will also be collected for the food bank. \nTeam registration and sponsorships are available online. \n\n\n	Related
URL:https://valleybusinessreport.com/event/keep-it-ugly-charity-bowling-tournament/
LOCATION:Flamingo Bowl\, 3301 N. 23rd Street\, McAllen\, TX\, 78501\, United States
CATEGORIES:Fundraisers,Networking
ATTACH;FMTTYPE=image/png:https://valleybusinessreport.com/wp-content/uploads/2024/11/Keep-It-Ugly-Charity-Bowling-Tournament.png
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240926
DTEND;VALUE=DATE:20240929
DTSTAMP:20260424T223627
CREATED:20240826T012557Z
LAST-MODIFIED:20240826T012557Z
UID:10001173-1727308800-1727567999@valleybusinessreport.com
SUMMARY:AAF District 10 Summit "Trending Tides"
DESCRIPTION:Take a deep dive into the latest trends in marketing and advertising at the American Advertising Federation District 10 Summit “Trending Tides” Sept. 26-28 on South Padre Island. \nAAF members and non-members are welcome to attend to learn from industry experts and network with fellow professionals. \nJoin industry leaders from across Texas\, Arkansas\, Louisiana and Oklahoma for three days of dynamic speakers\, mixers and added South Texas fun. \nAgendas\, hotel information and registration is available online. \n\n\n	Related
URL:https://valleybusinessreport.com/event/aaf-district-10-summit-trending-tides/
LOCATION:Marriot Courtyard South Padre Island\, 6700 Padre Boulevard\, South Padre Island\, United States
CATEGORIES:Conferences and Summits
ATTACH;FMTTYPE=image/png:https://valleybusinessreport.com/wp-content/uploads/2024/08/AAFsummit2024.png
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240424T170000
DTEND;TZID=America/Chicago:20240424T190000
DTSTAMP:20260424T223627
CREATED:20240417T012459Z
LAST-MODIFIED:20240417T012653Z
UID:10001120-1713978000-1713985200@valleybusinessreport.com
SUMMARY:AAF-RGV Spring Mixer
DESCRIPTION:Join the American Advertising Federation – Rio Grande Valley for a blooming good time at its Spring Mixer hosted by the McAllen Chamber of Commerce on April 24. Connect with local businesses\, entrepreneurs and community leaders in a vibrant atmosphere filled with networking opportunities and exciting conversations. \nCultivate new connections and celebrate the season of growth together.  \nFood provided by Koko’s Mexican Restaurant and Catering. There is no charge to attend\, but attendees are asked to register in advance. \n\n\n	Related
URL:https://valleybusinessreport.com/event/aaf-rgv-mixer/
LOCATION:McAllen Chamber of Commerce\, 1200 Ash Ave.\, McAllen\, TX\, 78501\, United States
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://valleybusinessreport.com/wp-content/uploads/2024/04/AAF-RGV-Spring-Mixer.png
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231010T113000
DTEND;TZID=America/Chicago:20231010T130000
DTSTAMP:20260424T223627
CREATED:20231003T194932Z
LAST-MODIFIED:20231003T194932Z
UID:10001012-1696937400-1696942800@valleybusinessreport.com
SUMMARY:AI: The Silent Revolution in Advertising
DESCRIPTION:Explore the paradigm shifts happening quietly but profoundly in the advertising sector\, thanks to artificial intelligence at “AI: The Silent Revolution in Advertising” on Oct. 10. Get insights on current trends and forecasted advancements with Alex Garrido\, director of Digital Marketing and Marketing Analytics at The University of Texas Rio Grande Valley. \nGarrido brings more than 10 years of data-driven marketing leadership. He specializes in digital strategy\, analytics and conversion-driven campaign development. \nRegister online. \n\n\n	Related
URL:https://valleybusinessreport.com/event/ai-the-silent-revolution-in-advertising/
LOCATION:Embassy Suites by Hilton\, 800 Convention Center Blvd.\, McAllen\, TX\, 78501\, United States
CATEGORIES:Speakers
ATTACH;FMTTYPE=image/png:https://valleybusinessreport.com/wp-content/uploads/2023/10/AAF_Talks_Garrido.png
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230321T113000
DTEND;TZID=America/Chicago:20230321T130000
DTSTAMP:20260424T223627
CREATED:20230314T174522Z
LAST-MODIFIED:20230314T174522Z
UID:10000922-1679398200-1679403600@valleybusinessreport.com
SUMMARY:Lies and Creativity: The Link Between Creative Thinking and Fibbing
DESCRIPTION:The American Advertising Federation – RGV hosts a luncheon on March 21 with Brenda Hernandez presenting “Lies and Creativity: The Link Between Creative Thinking and Fibbing.”  \nHernandez is currently a freelance copywriter after doing harrowing work at Peloton\, Anomaly\, Condé Nast\, Remezcla\, Yard\, Young Heroes and LatinWorks. She’s done work for big brands such as Peloton\, Google\, Ally Bank\, Victoria’s Secret\, Target\, Johnnie Walker\, Budweiser\, Crown Royal\, Buchanan’s\, Converse\, Cine Las Américas\, Snickers and M&Ms. \nHernandez is a Rio Grande Valley native and a graduate of UTRGV legacy institution\, UTPA. \nRegister online in advance. Registration is required. \n\n\n	Related
URL:https://valleybusinessreport.com/event/lies-and-creativity-the-link-between-creative-thinking-and-fibbing/
LOCATION:Radisson Hotel McAllen Airport\, 2721 South 10th Street\, McAllen\, TX\, 78503\, United States
CATEGORIES:Speakers
ATTACH;FMTTYPE=image/jpeg:https://valleybusinessreport.com/wp-content/uploads/2023/03/BrendaHernandezMarch21_23.jpg
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230217
DTEND;VALUE=DATE:20230220
DTSTAMP:20260424T223627
CREATED:20230206T150111Z
LAST-MODIFIED:20230206T150111Z
UID:10000892-1676592000-1676851199@valleybusinessreport.com
SUMMARY:2023 AAF-Rio Grande Valley American Advertising Awards Gala Weekend
DESCRIPTION:Join the American Advertising Federation – Rio Grande Valley for a fun-filled weekend at the Courtyard Marriott on South Padre Island from Feb. 17-19. The highlight of the weekend is the 2023 AAF-RGV American Advertising Awards celebrating the excellence in Rio Grande Valley advertising. It will take place on Saturday evening\, Feb. 18. \nThe AAF-Rio Grande Valley American Advertising Awards celebrate the excellence in RGV advertising. Gold\, Silver and Bronze awards go to local advertising and marketing organizations for work that ran during 2022. In addition\, recognition will go to Best of Show\, Best of Print\, Best of Digital and Best of Film/Video. \nThe American Advertising Awards is one of the industry’s largest creative competitions\, attracting nearly 35\,000 professional and student entries each year through local club competitions. \nThe mission of the American Advertising Awards is to recognize and reward the spirit of creative excellence in advertising. \nTickets for the awards ceremony are $100 and are available online. \nThe Courtyard Marriott South Padre Island is offering room rates of $120 per night. A reservation code will be sent upon awards ticket purchase. \n\n\n	Related
URL:https://valleybusinessreport.com/event/2023-aaf-rio-grande-valley-american-advertising-awards-gala-weekend/
LOCATION:Courtyard Marriott South Padre Island\, 6700 Padre Boulevard\, South Padre Island\, 78597
CATEGORIES:Awards and Recognitions
ATTACH;FMTTYPE=image/jpeg:https://valleybusinessreport.com/wp-content/uploads/2023/02/American-Advertising-Awards-Gala-2023.jpg
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230117T113000
DTEND;TZID=America/Chicago:20230117T130000
DTSTAMP:20260424T223627
CREATED:20230109T202223Z
LAST-MODIFIED:20230109T202223Z
UID:10000867-1673955000-1673960400@valleybusinessreport.com
SUMMARY:AAF Luncheon - Small Has Never Been So Big
DESCRIPTION:The American Advertising Federation – Rio Grande Valley hosts a luncheon with guest speaker Franco Cabalerro on Jan.17. Cabalerro’s address\, “Small Has Never Been So Big\,” details how small business ad campaigns are earning big international recognition at major awards shows. \nRegistration is required\, along with payment in full advance of the event. Registration is $25 for members\, $30 non-members and non-member guests\, and $20 for students. \nRegister online. \nAbout Franco Cabalerro\nCabalerro spent nearly a decade as a copywriter and creative director before transitioning into strategic and business leadership. He’s moved through the agency space of Bromely Communications\, LatinWorks\, Wieden + Kennedy\, Remezcla\, EP+ Co\, and YMLY&R. Cabalerro spent a sweet five years with Dieste as an associate creative director for Hershey’s\, Reese’s Kit Kat among others before moving into the creative strategist role. Now\, he’s back at Dieste as the Integrated Strategy Lead – Multicultural\, supporting integrated multicultural strategy efforts for AT&T on behalf of key Omnicom partner agencies. \nCabalerro grew up in the Rio Grande Valley and graduated from UT Pan American in 2006 with a degree in Advertising and a minor in Spanish. He and his wife\, Elsa\, along with their daughter and French bulldog live in Dallas. \n\n\n	Related
URL:https://valleybusinessreport.com/event/aaf-luncheon-small-has-never-been-so-big/
LOCATION:Embassy Suites by Hilton\, 800 Convention Center Blvd.\, McAllen\, TX\, 78501\, United States
CATEGORIES:Speakers
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220927T113000
DTEND;TZID=America/Chicago:20220927T130000
DTSTAMP:20260424T223627
CREATED:20220913T150825Z
LAST-MODIFIED:20220913T150825Z
UID:10000828-1664278200-1664283600@valleybusinessreport.com
SUMMARY:AAF-RGV Luncheon Featuring Sean Thompson
DESCRIPTION:Join the American Advertising Federation – Rio Grande Valley for a luncheon on Sept. 27 featuring Sean Thompson\, the co-founder of lookthinkmake. Thompson will speak on “Turning Spaces Into Places: Building Brands for Community Destinations.” \nFrom remarkable buildings to beloved neighborhoods\, and city districts to community parks\, we all have places we love to be. But how do those places get their start? This luncheon addresses the elements that create place-based brands — including naming\, identity design\, wayfinding\, and websites — and how to bring people\, places\, and ideas together in the process. \nThompson’s lookthinkmake is an Austin-based agency focuses on creating brands and marketing campaigns for places\, spaces\, tourism\, parks\, nonprofits and community wellness initiatives. \nRegistration is required with payment due in full in advance or at the event. Fees are $25 for AAF-RGV members and corporate members\, $30 for non-members\, and $20 for students. \nRegister online.\n\n\n	Related
URL:https://valleybusinessreport.com/event/aaf-rgv-sean-thompson/
LOCATION:Embassy Suites by Hilton\, 800 Convention Center Blvd.\, McAllen\, TX\, 78501\, United States
CATEGORIES:Speakers
ATTACH;FMTTYPE=image/png:https://valleybusinessreport.com/wp-content/uploads/2022/09/Sean_Thompson_AAF.png
ORGANIZER;CN="American Advertising Federation - Rio Grande Valley":MAILTO:aafrgv@rgv.rr.com
END:VEVENT
END:VCALENDAR