Weslaco Visitor Center director receives state certification
Weslaco Visitor Center Director Jason Vargas recently completed the Travel & Tourism College program, earning the designation of “Certified Tourism Executive.”
Each summer, travel and tourism professionals from across the West and Southwest U.S. convene in Bastrop, Texas, for a seven-day intensive curriculum. The program includes travel and tourism marketing, management, and leadership courses. The CTE designation is earned after completion of a three-year program and a capstone project.
Vargas says one main focus of the Texas Travel Industry Association program is continuous improvement.
“One thing the program really stresses is bettering your brand,” states Vargas. “Just like any major company, you always have to restructure the way you do things and figure out how can you better serve your customers.
“I really enjoyed networking and partnering with different visitor center directors throughout the state,” he says. “We all came from different areas with different ideas and brands so we were able to learn from each other.”