Tag Archives: direct mail

Deck the Walls for Holiday Shoppers

Add the holidays by creating a "holiday ambiance" in your store.

For small businesses, increased competition can make this time of year more challenging. However, there are plenty of ways for you to attract holiday shoppers to your store and website. Décor of Your Store Consumer surveys have shown the primary reason customers shop in stores rather than online during the holidays is they want to see the products in person. But nearly half are shopping because of the “holiday ambiance.”…

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Direct Mail is Hot Again.

direct mail

From Glossier to Quip, a variety of hip new companies is targeting millennials with … mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy and Modcloth have all started targeting customers via direct mail, Vox notes. Here’s why direct mail is hot again and how your business can use it effectively. Why Direct Mail Is Hot Why is direct mail so hot? One…

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