Fiesta de Palmas takes place this weekend, Oct. 17-19, at the McAllen Convention Center, bringing with it three days of live music, international food, family fun and performances that bring the community together. Drawing thousands of attendees each year, the festival shines a spotlight on the Rio Grande Valley as a hub for arts, culture and entertainment.

As South Texas’ largest cultural music festival, the music lineup includes a mix of Tejano, indie, Latin pop, country and rock — all against the backdrop of McAllen’s signature food, art, and community spirit. Think big stages, electric crowds, and the soundtrack of the Valley’s future.

The weekend lineup includes:

Friday, Oct. 17

• Christina Valdez — San Benito’s “Squeezebox Girl,” a rising Tejano star destined to carry the torch of Valley legends.
• Alta Ralea — social media phenoms Justin Segovia & Jasmine Ramirez, who have viral collabs with Ivan Cornejo, Estevie and Danny Lux.
• Alberto Cruz y El 956 — A genre-bending artist whose fresh sound crosses boundaries from Tejano to indie.
• Headliner: ENCANTO — Already working with Grammy-winner Edgar Barrera (Bad Bunny, Karol G, Shakira), ENCANTO is one of the Valley’s next big global acts.

Friday, Oct. 18

• Los Estuches — High-energy Monterrey rockers known for party-like live shows.
• Vanita Leo — At only 22, this San Antonio powerhouse is already shaping the future of Tejano and Latin pop.
• Los Juanos — San Antonio’s secret weapon, fusing cumbia, punk, corridos & Tejano into explosive festival anthems.
• Arzalez — Greg Garza’s decade-long grind delivers a versatile blend of Spanish rock, pop, and indie.
• JonWayne Eaden — The Valley’s premier DJ, equally electrifying at Spring Break or your favorite downtown club.
• School of Rock — Local student musicians bringing raw talent and infectious energy.
• Headliner: VORTXZ — Breakout indie rock band and SXSW headliners, now owning Saturday night in McAllen.

Sunday, Oct. 19

• Double Cut — The Valley’s newest country band with big-stage potential.
• Andrea Daniela — Houston-via-Austin artist blending mariachi soul with pop melodies.
• Sedona — Folky Americana-pop singer channeling Fleetwood Mac and Taylor Swift vibes.
• Headliner: Angelica Garcia — A rising indie pop force whose voice and vision are redefining Latin alternative music.

Tickets and Information

General admission and Beer Around the World tickets are on sale now at fiestadepalmas.org and at the McAllen Convention Center Box Office. All proceeds from Beer Around the World will benefit Hope Family Health Center.