Retail

To stay competitive, Holiday Wine and Liquor owner David Hernandez’s Rio Grande Valley business evolved from selling cold beer to a chain of full-service liquor stores. (VBR)

Growth of a Spirited Business

Fresh out of college at 23 years of age, David Hernandez saw an opportunity and then seized it. With $30,000 in hand from his relatives, Hernandez used it as seed money to open the first of what would become 12 Pop-A-Top stores in the Rio Grande Valley. The yellow stores with blue trim became ubiquitous across the region. “Coldest Beer In Town” was the Pop-A-Top signature line and Hernandez meant…

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