Who are your potential customers?

Before launching or growing a business, it is important to identify your target market and new market segments. For example, is there a demand or growing demand for your product or service? Who is buying or selling something similar? All these questions and more must be studied to make key business decisions in your small business.

Learn about the following during “Exploring Your Market” on Oct. 25, plus more:

• The importance of Market Research
• Tools to conduct Market Research
• Small businesses and their target markets
• Relevant industry trends and what they mean
• Competitors & how small businesses compare
• Quantifying Market Research for business decisions

Presented by the UTRGV Small Business Development Center.

Register online.