The U.S. Small Business Administration’s “Marketing Essentials for your Business” workshop on March 17 helps entrepreneurs distinguish their business from the competition and reach ideal customers.

Marketing is a topic many entrepreneurs ponder as they begin shaping their business ideas. Marketing is a solution-driven process that benefits both the customer and the business owner. While advertising is important, it is only a single component to the entire marketing process. A marketing plan is the blueprint of strategies to help you win and retain customers.

Considered the heart of your business, a marketing plan includes detailed information about your business location, prices of products and services, promotional methods, and the product itself.

Webinar Topics Include:

• Essentials of a marketing plan
• Segmentation and target markets
• Setting achievable marketing objectives
• Business positioning and branding
• Promotional Strategies (digital and traditional marketing)
• Internet and social media marketing
• Measuring your marketing efforts success

Register online.