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Small Business Branding
October 11, 2017 @ 9:00 am - 11:00 am
The session is part of a set of workshops at the Mission Chamber for the business community, as part of its “Thinking Outside the Box” small-business, startup series. This particular workshop is designed to give owners a better understanding of the process of successfully branding a business, top branding myths, the three branding principles, and how to protect a brand.
“A brand is much more than a logo or a company name in a nice font. It is a promise made and delivered to customers by the company,” says Aaron Gonzalez, a senior business and innovation advisor with the UTRGV SBDC. “The most successful brands keep their promises through effective branding activities and ultimately create value for customers. Businesses that want to remain competitive should attend this workshop for longer-term success.”
The session is sponsored by the UTRGV Small Business Development Center and hosted by the Greater Mission Chamber of Commerce.
Pre-registration is required. To register for this workshop or for more information on host fees for the startup series, call the Greater Mission Chamber of Commerce at 956-585-2727.