Award-winning author Shawn Elliot Russell joins the March installment of the McAllen Chamber of Commerce’s Speaker Series on March 28.

Participants will learn to use personal experiences to create a powerful storytelling presentation that will help connect with their product or service. Russell will also share how to create a deeper connection with customers that can lead to sales and increase customer loyalty with the help of storytelling.

This event is free for chamber members, $15 for non-members.

To RSVP, contact Erica Almazan at 956-682-2871 or ealmazan@mcallenchamber.com.