Merchandisers Tout 956 Culture & Pride
David Salinas and his creative partners at 9INE 5IVE 6EIS grew up in the Rio Grande Valley of the 1990s. The touchstones of their RGV era included listening to B104 on the radio and shopping for groceries at Carl’s Supermarkets. The nostalgia connected to their youth is one reason for starting a merchandising company that celebrates the region’s culture and history. The 956 as in the region’s area code has…