Tag Archives: Jonathan Segura

Custom Raspas for a New Age

Ashley Vasquez knows what it’s like to start small. “We started with a shack,” Vasquez said of Iced Cube, the millennial-inspired version of a raspa stand she and her husband, Jonathan Segura, started in Elsa in June 2018. “It was the most humble beginnings you can think of.” Iced Cube didn’t stay humble for long. Tapping into pop culture, social media and offering flamboyant creations that transform old-school raspas into…

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