This Rancher Understands Marketing
Carlos X. Guerra of La Muneca Cattle Company looks like your average rancher. But he’s not. He devotes fully half his time to marketing: promoting purebred cattle. These are the registered Polled Brahman and Simbrah his family raises to sell seed stock (live cattle, semen and embryos). “Two thirds of promotion is motion. No matter what business you are in, you must be visible,” says Guerra. His mantra of “No…
