Tag Archives: Rio Grande Valley Livestock Show and Rodeo

Designing Iconic Texas Art

Ida Rodriguez holds a work in progress, a decorated steer skull, in her South Texas Longhorns studio. (VBR)

With a dream of becoming a fashion designer, Ida Rodriguez started out designing and sewing her own clothes. Growing up in the Rio Grande Valley town of Alton, she was one of a family of seven with a father who was the sole provider, and a strict patriarch. In her early 20s she had an opportunity to attend fashion design school in Dallas, but her father said no; she needed…

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