Tag Archives: SBA

Maximize Testimonials’ Marketing Impact

customer satisfaction

Customer testimonials are still effective marketing tools. Given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s what you need to know to generate customer testimonials with maximum marketing impact. How to Create a Customer Testimonial Strategy The goal of customer testimonials is to help convince prospective customers to take the next step — in other words,…

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How Much Energy Do You Need For a Franchise?

Franchises like Veronica Barrera-Cuellar's locations of Rocky Mountain Chocolate Factory (as featured in the Nov. 2017 edition of VBR) are big business in the Valley. (VBR)

There’s hard work, and there’s really hard work. Owning and operating a franchise business falls under “really hard work.” Are you prepared for it? Owning a Franchise “If it was so easy, everyone would do it.” That’s a true statement, especially when it comes to being the active owner of a franchise business. Most franchises require their owners to be active — to be working in the business. But some, like these, don’t.…

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Small Business Week Hosts Free Virtual Conference

National Small Business Week

It’s National Small Business Week, April 29 – May 5, and the U.S. Small Business Administration and SCORE Association are hosting a free Virtual Conference. The three-day conference takes place May 1-3 from 11:30 a.m. – 5:30 p.m. Participants may access all the webinars or pick and choose topics to follow. They will also have the opportunity to meet other business owners and chat with industry experts. Webinar topics include: How Changing…

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Local SBA Small Business Awards May 1

The U.S. Small Business Administration’s Lower Rio Grande Valley District and the Rio Grande Valley Partnership celebrate what makes RGV businesses great with the National Small Business Week Awards Ceremony and Luncheon May 1. From 11:30 am. – 1 p.m., the celebration of all winners from the region takes place at the Double Tree Suites by Hilton Hotel in McAllen. “It’s truly an excellent time to recognize the importance of small business ownership and…

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Five Essential Pages For Your Small Business Website

business web site

There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for. If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well. Homepage Your homepage is the virtual lobby of…

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Small Business Week Hosts Virtual Conference

National Small Business Week

The U.S. Small Business Administration and SCORE Association will host a free, Three-Day Virtual Conference during National Small Business Week. The conference will take place May 1-3 between 11:30 a.m. – 5:30 p.m. CT daily. The Virtual Conference includes 12 educational webinars, free business advice from mentors, free information and resources from sponsors, and networking with fellow business owners. The webinars include: Hug Your Haters: How to Embrace Complaints & Keep Your…

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Business Plan Myths

business plan

The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be. With that in mind, I’ve identified eight pervasive myths that stand between you, the business owner, and the planning your business ought to have. 1. A business…

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Seven Simple Steps for Mastering Social Media

social media

Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media superstar. These seven steps will get you started. Define your marketing goals Start with a plan. Define a small set of marketing goals. (But not too many!) For example, perhaps you want to: Develop better brand loyalty in…

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Build Your Small Business Credit

Build Your Small Business Credit

As individuals we spend years establishing, managing and protecting our good personal credit ratings. With strong personal credit, access to favorable interest rates and terms when applying for credit and financing may be available. When you have the ability to obtain financing at the best available bank rates for items such as a new automobile, home, or investment property, you have established a strong personal credit asset. As a business…

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Lender Match Makes Connections

Lender Match

It costs money to run or start a business. Funding a business is one of the first and most important financial choices most business owners make. The U.S. Small Business Administration has launched Lender Match, an online referral tool connecting small business borrowers with participating SBA lenders. Lender Match is an upgrade to Leveraging Information and Networks to Access Capital, introduced as a pilot in 2015. Lender Match brings together…

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