Tag Archives: Sister Guerra

Edinburg Honors Leaders at Banquet

The Edinburg Chamber of Commerce recently held its 87th annual Installation Banquet, recognizing community leaders with various awards.

The Edinburg Chamber of Commerce recently held its 87th annual Installation Banquet. More than 250 local business and community leaders were in attendance for a social hour and fine dining. During this time, many local leaders (including the 2019 Man and Woman of the Year, 2019 Ambassador of the Year, 2019 Leadership Award, and the 2019 Distinguished Business Awards) received recognition. Carlos and Sister Guerra, owners of La Muneca Cattle…

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This Rancher Understands Marketing

Carlos X. Guerra of La Muneca Cattle Co. spends more than half of his time promoting his products. (photo Anita Westervelt)

Carlos X. Guerra of La Muneca Cattle Company looks like your average rancher. But he’s not. He devotes fully half his time to marketing: promoting purebred cattle. These are the registered Polled Brahman and Simbrah his family raises to sell seed stock (live cattle, semen and embryos). “Two thirds of promotion is motion. No matter what business you are in, you must be visible,” says Guerra. His mantra of “No…

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Edinburg Names Man and Woman of the Year

Edinburg Chamber Man and Woman of the Year Carlos and Sister Guerra

Carlos and Sister Guerra, owners of La Muñeca Cattle Company, are the Edinburg Chamber of Commerce’s 2019 Man and Woman of the Year. For 30 years, Carlos and Sister Guerra have hosted the La Muñeca Field Day the first Saturday of October. The day brings in kids from all over South Texas to compete in livestock, hay judging and weight guessing contests. Speakers from across the state come to talk to 4-H…

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