Author Archives: Ricardo D. Cavazos, VBR content editor

Ricardo D. Cavazos is a Rio Grande Valley native and journalist who has worked as a reporter, editor and publisher at Texas newspapers. Cavazos formerly worked as a reporter and editorial writer at The Brownsville Herald, Dallas Times Herald, Corpus Christi Caller-Times and San Antonio Light. He served as editor of The Monitor in McAllen from 1991-1998 and from there served for 15 years as publisher at The Herald in Brownsville. Cavazos has been providing content for the Valley Business Report since 2018.

Vet Finds Purpose Abroad & New Mission In RGV

An employee for Six Shooter Softwash reaches high to clean a commercial building at a worksite in the Valley. (Courtesy)

Sixto Garza Jr. joined the U.S. Army four days after graduating from Edinburg High School in 1982. Like many youngsters reaching adulthood, Garza knew he wanted to do something beyond the confines of his hometown. He just didn’t know what or where.  “I didn’t really have a sense of direction,” Garza said. “The military gave me that structure. It gave me a career.” He would become immersed and trained to…

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Veteran Helps Businesses Find ‘Roadmaps’

Cristina Wilson, center, who has held high leadership ranks in the U.S. Army, receives an award from the Rio Grande Valley Hispanic Chamber of Commerce. (Courtesy)

Cristina Solis Wilson’s 26 years in the military have imbued her with the values of the U.S. Army and ones that serve as the foundations of coaching business owners to success. Purpose, motivation and direction are the principles learned in a military life that have seen her rise to the ranks of being a command sergeant major and representing the pinnacle of enlisted ranks in the Army. Only a small…

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Attention To Detail Spices Up Vet’s Salsa

David Carter stacks up his array of salsa products at a Rio Grande Valley street market. (Courtesy)

David Carter grew up a Kansas kid experiencing some of the more extreme weather fluctuations seen in the United States. There are severe winter storms and blizzards to go with severe thunderstorms over the Midwest plains. Then there are the tornadoes. Kansas averages over 80 tornadoes a year and the big storms of the state became immortalized in “The Wizard of Oz.” “I grew up in southwest Kansas and I…

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Vet Finds Mission In Training Dogs

Daniel Villarreal connects with Fajo, who is among the elite type of dogs used for detection work.

Daniel Villarreal’s exit from the U.S. Army came in 2006 and he knew the next mission ahead. He wanted to train dogs for law enforcement and detection work and to help fellow veterans who need service dogs. Villarreal had received an introduction to the world of dogs and how they are trained before enlisting in the Army. He was eager to do that work full time in his post-military life…

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Mid-Valley Florist Celebrates Expansion

Nayelli Valdemar was ebullient on a sun-splashed September morning in looking out the windows of her newly expanded business. Valdemar’s Funky Flower Shop in Mercedes enjoyed a chamber of commerce ribbon cutting in mid-September to commemorate a doubling of the square footage of her business. The new floor space of Funky Flower at 400 square feet may not register much excitement at the H-E-B stores where she once worked. It…

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`Market Minute’ Flourishes Into Signature Event

Celebrating its 25th anniversary, Jackson Street Market Days has become a “core event” for Harlingen. (Courtesy)

Photographs of the early days of Jackson Street Market Days depict an event trying to get its footing in Harlingen. It’s 2001. What few booths and vendors that show up at the street festival’s inception space out along a city block in downtown Harlingen. A now long-gone Lack’s furniture store serves as the primary backdrop. There were doubts back then that Market Days would stick in Harlingen. “My husband said,…

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RGV Rubs Spice Up Texas Cuisine

The TXQ Rubs include products entitled with the area codes of Texas cities as well as regional catch phrases.

Lou Castro creates what his TXQ Rubs call “Texas love” in the kitchen of a north Brownsville home nestled by a resaca.  Castro’s kitchen serves as a laboratory for the mix of spices, powders and ingredients that make up his growing collection of rubs for meats, vegetables and Mexican pastas. The TXQ Rubs are now on the shelves of hundreds of H-E-B stores, meat markets and specialty shops across Texas.…

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Donna’s ‘New Mindset’ Leading To Growth

Donna recently celebrated a ribbon cutting of a new Cheddar’s Scratch Kitchen restaurant in the city. (Courtesy)

April Castaneda is a multitasker as are many city administrators in smaller communities. She is the new executive director of the Donna Economic Development Corporation while also serving as the de facto manager of the local chamber. The latter had been inactive and the former was close to it before Castaneda recently made the move from the Weslaco Economic Development Corporation to lead a similar organization in Donna. For Castaneda,…

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AgriLife Director’s Career Spans Border

Ruben Saldana oversaw a 20-county region as the administrator for Texas AgriLife Research & Extension, District 12.

The last week of a nearly 40-year career in agricultural research and education was wrapping up in late August for Ruben Saldana. “It feels awkward and a little emotional,” he said in his Weslaco office where he served as the administrator for Texas AgriLife Research & Extension, District 12. Saldana provided leadership for a district that covers nearly all counties south of San Antonio as well as managing the AgriLife…

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Matt’s Pivots Amidst Events & Market Changes

Jeremy Smith’s family-owned business demonstrated a steely resolve in getting through double catastrophes over the last five years – and coming out of both revived and refreshed. “Two things – the pandemic and the fire – and you learn to take what the market gives you,” Smith said of COVID-19 and a 2022 New Year’s Day fire that destroyed Matt’s Building Materials flagship store in Pharr. “You never let a…

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