Author Archives: Ricardo D. Cavazos, VBR content editor

Ricardo D. Cavazos is a Rio Grande Valley native and journalist who has worked as a reporter, editor and publisher at Texas newspapers. Cavazos formerly worked as a reporter and editorial writer at The Brownsville Herald, Dallas Times Herald, Corpus Christi Caller-Times and San Antonio Light. He served as editor of The Monitor in McAllen from 1991-1998 and from there served for 15 years as publisher at The Herald in Brownsville. Cavazos has been providing content for the Valley Business Report since 2018.

Homemade Snacks Pack La Real Michocana

An array of paletas (Courtesy)

Walk into La Real Michoacana on north Texas Boulevard in Weslaco and you’re met by splashy colors of yellow and orange and vibrant reds with big photos of ice cream cones and paletas. It’s a happy vibe at a business geared to families and fun get-togethers as customers revel in what general manager Hilario Lozano said is “un sabor de Mexico.” A taste of Mexico from a state in the…

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Converting Art to Boots

Henry Camargo in his shop working over leathers.

Henry Camargo dispenses with any high-tech gadgetry when it comes to making boots. After five decades of stitching, sewing, hammering and stretching leathers to make boots for celebrities and common folk alike, Camargo said he’ll stick to the time-tested basics of the craft. “I’m old school,” Camargo said at his Mercedes shop Camargo’s Western Boots on Business 83. “I do everything by hand.” By his side is his brother, Santos,…

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Saddle Up For the RGV Livestock Show

The Livestock Show provides area youth with the opportunity to compete for prizes in exhibiting their projects.

It’s time for the 80th edition of the Rio Grande Valley Livestock Show, as the iconic event continues to showcase its connections to area communities. “Ask anyone who has grown up in Mercedes and the Rio Grande Valley, and they will name the Rio Grande Valley Livestock Show & Rodeo as one of the best-known and attended events of each year,’’ said Beatrice de Leon Edwards, a local historian and…

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Boots are Made for Walking

Ryan Vaughan was recently promoted from general manager to president and chief executive officer of bootmaker Rios of Mercedes. (VBR)

From his catbird seat of an office, Ryan Vaughan oversees three brands of boots that are made and crafted by hand every week at Rios of Mercedes. The iconic Rio Grande Valley company traces its roots back to Zeferino Rios, the father of boot making in the region. The three companies operating under one extended roof today at Rios are continuing that legacy – and doing so under the leadership…

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Shop Owner Favors Daily Grind

U.S. Air Force veteran Adam Shidler started Weslaco’s Daily Grind coffee shop as a community gathering-place with good coffee. (VBR)

The spent remains of a Russian mortar lay quietly on a glass display at the Weslaco business of Adam Shidler. It was on a typical day in Iraq during a nine-year tenure in the Air Force that Shidler had a close encounter with the mortar now on display. He recalls stopping to answer what he called “a stupid question” before he would go on to his next task of day.…

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Weslaco Builds on its History

A registered historic landmark, the Villa de Cortez is a centerpiece of the redevelopment of downtown Weslaco. (Courtesy)

In a 1950s-era two-story white building “smack in the middle of downtown Weslaco,” as Mario Mendiola describes it, the realtor is trying to make a go of a major renovation project he hopes will give the city’s core a boost. “There’s so much potential in this area,” Mendiola said of his two-year effort to renovate a six-decades-old building on the corner of Texas and Sixth streets. “I want to help…

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Custom Raspas for a New Age

Ashley Vasquez knows what it’s like to start small. “We started with a shack,” Vasquez said of Iced Cube, the millennial-inspired version of a raspa stand she and her husband, Jonathan Segura, started in Elsa in June 2018. “It was the most humble beginnings you can think of.” Iced Cube didn’t stay humble for long. Tapping into pop culture, social media and offering flamboyant creations that transform old-school raspas into…

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Branding to Reach the Top

A group of Top Branding TV participants whose work has been documented on YouTube. (VBR)

Years spent in the media business made clear to Vanessa Sarabia that there is no lack of abundant young talent looking to make their mark, if only someone would give them a chance. Sarabia has a deep background in the media business that includes photography, magazines, event promotions and production of commercials. She used those platforms of experience to create a niche business that would connect to young talent in…

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Organic Growth of a Business

Russon Holbrook left an international banking and financial services career to return to the Rio Grande Valley and help build the family business. (VBR)

Russon Holbrook lived the go-go life of international banking and financial services. It meant many days away from his family, managing investment portfolios and relations with frequent trips to Mexico. In 2013, Holbrook gave all of that up and did something he vowed never to do. He returned to the Rio Grande Valley. The lure of the Holbrook farming legacy in the Valley brought him back. It started with his grandfather,…

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A Warrior for Good Health

Muniz Rio Grande Pharmacy owner Bobby Muniz in his Harlingen store. (VBR)

In 2015, Bobby Muniz was praying and holding on to hope as his wife prepared to give birth to their youngest child, Ariel. Some doctors did not give the baby girl much chance to survive long after birth, but she did, with surgeries soon to follow to bolster her health. The miracle and joy of his daughter’s birth inspired the Harlingen pharmacist and school board member to re-examine his work,…

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