Marketing to Millennials
Did you know that the Rio Grande Valley has over 330,000 Millennials? This is approximately 25% of the local population, according to the Texas State Data Center. In 2015, Millennials — individuals between the ages of 18-34 — also became the largest, generational segment in the United States, numbering 83.1 million, per the U.S. Census Bureau. As a small business owner, it is important to note that Millennials exert significant…