It’s a wrap
Mobile advertising has taken to the roads from Australia to Great Britain, New York to California. Now it has reached the streets in the Rio Grande Valley. Splashing color, design and information over the entire body of a vehicle is referred to as being fully wrapped. This latest trend in a long and creative history of advertising is quite possibly superseding billboards as the most effective way to promote business. Personalized designs, iconic cartoon figures and information partially covering a vehicle is – a wrap. One expert Valley wrapper…