McAllen Celebrates the Season With Drive-Thru Experience


McAllen Celebrates the Season With Drive-Thru Experience

The City of McAllen is reimagining Christmas in McAllen this year with the South Pole Illuminated Drive and Theatre Experience. The McAllen Convention Center District will transform into a one-mile drive-thru holiday show of millions of lights and sound.

“It has been a year of cancelled events, but one thing was for sure: the City of McAllen was not going to cancel Christmas,” said Mayor Jim Darling. “I am so happy that we are going to provide this wonderful holiday experience so everyone can experience the magic of Christmas.”

Guests will travel through a 280-foot radiant tunnel with a surround-sound serenade of favorite holiday tunes, all while in their own vehicle. The state-of-the-art visitor experience will take about 25 minutes to drive through. It takes guests throughout the McAllen Convention Center District, capping off with Holiday Movies in the Park. Throughout the journey, attendees will also see more than 50 Christmas trees, including a massive 64-foot tree. There are also millions of lights throughout the holiday and special displays.

Festival food and beverages will be available and will include hot chocolate, s’mores and funnel cakes.

The South Pole Illuminated Drive and Theatre Experience will open its holiday door Dec. 1 and continue through the month of December. Hours of operation are 5:30-10 p.m. Sunday through Thursday, and 5:30-11 p.m. Friday and Saturday.

Admission starts at $15 per vehicle. Additionally, VIP experiences are also available, which include fast passes and private holiday trains for the entire family.

For more information or tickets, visit