The City of McAllen is celebrating Christmas in July after announcing details of the 2022 presentation of the McAllen Holiday Parade which takes place Dec. 3. As a Christmas gift to the community, a special buy one, get one free promotion for VIP stadium tickets is available throughout July.

The promotion is valid for tickets priced at $10 only with promo code JULY50. Tickets are available online or at the McAllen Convention Center box office.

The parade will kick off at 6 p.m. Dec. 3 at McAllen Veterans Memorial Stadium, 2001 N. Bicentennial Blvd. It will then head out on the 1.5-mile parade route, where spectators can gather and enjoy the sights and sounds of the entire parade, celebrating the theme, “South Pole and Beyond.”

“We invite the entire Rio Grande Valley to come to McAllen and enjoy and experience the largest illuminated holiday and helium balloon parade in Texas,” said Dist. 5 Commissioner Victor “Seby” Haddad. “This year’s parade will be an out-of-this world Christmas experience with the floats, giant balloons, celebrities and amazing school marching bands and everything else that makes our parade so special.”

The Return of Traditions

McAllen Holiday Parade producers will bring back many of the same elements that have made the parade a success. This includes the illuminated, animated floats, giant helium Macy’s-style balloons and top marching bands. The celebration also includes celebrity appearances and guests hosts, as well as the fan-favorite vuelta in designated zones along the parade route.

Coming back again this year is the McAllen Holiday Parade sweepstakes before and during the parade. Here fans can watch and win fabulous prizes. Also making a return is the free, family-friend Christmas in the Park festival and carnival.

Sponsors Renew Commitment

H-E-B will continue to be the presenting sponsor of the McAllen Holiday Parade for the next three years, according to McAllen Assistant City Manager Joe Vera.

“H-E-B is proud to continue as presenting sponsor for the McAllen Holiday Parade as this exclusive partnership is our way of saying thank you to the community for their continued support of H-E-B throughout the Rio Grande Valley,” said Jessica Garza, marketing and sales manager for the border region for H-E-B. “The McAllen Holiday Parade brings smiles to the faces of the young and young at heart and all of us who are involved with this parade, from the sponsors and media partners and to the organizers, it is a collaboration of joy and excitement as it represents all of our commitment to this community, to the state of Texas and beyond.”

A sponsor of the parade since its inception eight years ago, Bert Ogden Auto Group will provide all the vehicles that pull over the over 50 animated floats featured in the parade.

Follow the McAllen Holiday Parade and the City of McAllen on social media and streaming platforms for the latest updates.