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AAF Luncheon – Small Has Never Been So Big

January 17, 2023 @ 11:30 am - 1:00 pm

Franco CabalerroThe American Advertising Federation – Rio Grande Valley hosts a luncheon with guest speaker Franco Cabalerro on Jan.17. Cabalerro’s address, “Small Has Never Been So Big,” details how small business ad campaigns are earning big international recognition at major awards shows.

Registration is required, along with payment in full advance of the event. Registration is $25 for members, $30 non-members and non-member guests, and $20 for students.

Register online.

About Franco Cabalerro

Cabalerro spent nearly a decade as a copywriter and creative director before transitioning into strategic and business leadership. He’s moved through the agency space of Bromely Communications, LatinWorks, Wieden + Kennedy, Remezcla, EP+ Co, and YMLY&R. Cabalerro spent a sweet five years with Dieste as an associate creative director for Hershey’s, Reese’s Kit Kat among others before moving into the creative strategist role. Now, he’s back at Dieste as the Integrated Strategy Lead – Multicultural, supporting integrated multicultural strategy efforts for AT&T on behalf of key Omnicom partner agencies.

Cabalerro grew up in the Rio Grande Valley and graduated from UT Pan American in 2006 with a degree in Advertising and a minor in Spanish. He and his wife, Elsa, along with their daughter and French bulldog live in Dallas.

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