Learn how to help your customers recognize your company at every point of contact with the “Creating a Brand Style Guide for Your Small Business” webinar Feb. 15.

You have a marketing plan and a brand identity for your small business. Now what? Jaenie Longoria of Global Business Consultant with Biz Media Firm presents a practical webinar to create your own style guide on your website, social platforms, signage, business card, uniform, etc.

It takes time and money to establish your brand identity. Make sure to protect your investment by setting and enforcing your brand guidelines.

A brand style guide is a manual for all your promotional materials, including fonts, logos, color schemes, and even your ‘voice’.  This manual is an essential tool to ensure that your small business creates and maintains consistent materials inside and outside your company.

*Recommended for small businesses with a brand identity.

Webinar highlights:

• Mission statement
• Name and tagline
• Voice and tone
• Intended audience
• Visual identity
  • Logo
  • Color palette
  • Typography
  • Photography and videography
  • Iconography
• Creative partners
• Future planning

This webinar is hosted by the UTRGV Small Business Development Center with promotional support by area resource partners: Brownsville Chamber of Commerce, Edinburg Chamber of Commerce, Greater Pharr Chamber of Commerce, Rio Grande City Public Library, RGV Hispanic Chamber of Commerce, and South Padre Island  Chamber of Commerce.

Register online.