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Exploring Your Market
February 20 @ 10:00 am - 12:00 pm
Who are your potential customers?
Before launching or growing a business, it is important to identify your target market and new market segments. For example, is there a demand or growing demand for your product or service? Who is buying or selling something similar? All these questions and more must be studied to make key business decisions in your small business.
Learn about the following, plus more:
- The importance of Market Research
- Tools to conduct Market Research
- Small businesses & their target markets
- Relevant industry trends and what they mean
- Competitors & how small businesses compare
- Quantifying Market Research for business decisions
This in-person session is presented by the UTRGV SBDC and hosted by the Rio Grande City Economic Development Corporation, Rio Grande City Greater Chamber of Commerce, Rio Grande City Public Library, RGV Hispanic Chamber of Commerce and Starr County Industrial Foundation.