Do you have a brand strategy for your existing business?A brand strategy is a long-term plan on what you want your business to “say” about your products and services to new and existing customers.

This message, also known as branding, helps you engage and communicate with your customers more clearly. The more consistent and aligned your brand message is, the more likely you are to attract and maintain loyal customers.

This webinar shares practical branding strategies for increased sales and discusses the impact a brand has on the value of a business.

Topics include:

• Protecting your brand
• Brand messaging
• Brand alignment

This webinar session is presented by Jaenie Longoria, Global Business Consultant with Biz Media Firm.

This webinar is hosted by the UTRGV SBDC with promotional support by the Greater Mission Chamber of Commerce, RGV Hispanic Chamber of Commerce, San Benito Chamber of Commerce, and Starr County Industrial Foundation.

Register online. Deadline applies.