The American Express Future of Shopping Small Grant Program celebrates small businesses across the country. The program supports small businesses that demonstrate new approaches to traditional business strategies. It also looks to help those looking to try out creative techniques, while also helping to revitalize and strengthen older and historic commercial districts.
Grant recipients should demonstrate commitment to both their local community and principles, as shown in American Express’ Future of Shopping Small Guide. With insights from WGSN, the guide has actionable tips to help small business owners begin to future-proof their businesses.
Eligible small businesses are those businesses in the U.S. with fewer than 100 employees. This does not include unincorporated contractors or self-employed individuals. Those also not eligible are those that are part of a national franchise and online only businesses. Membership in the National Main Street Center is not required to be eligible.
The deadline to apply is March 31 at 11:59 p.m. or whenever 3,000 applications have been submitted.