
The Independent Bankers Association of Texas recently honored Lone Star National Bank of McAllen with two Best of Community Banking Awards. Lone Star National Bank received a Gold Eagle award for its “Secret Teller” bank culture entry and a Gold Eagle award for its “Cowboy Cash Saving Habits” financial literacy entry.
The Secret Teller program’s inspiration comes from Lone Star National Bank’s values as a company. Secret Teller features the executive vice president and marketing director acting as a teller at LSNB motor banks, randomly selecting customers to receive $250 in cash as a surprise gift. The bank believes that Secret Teller brightens the day of the randomly selected winners.
“The outcome has been beyond positive,” said Lone Star National Bank President S. David Deanda Jr. “The reaction from our customers is always genuine and warms our heart.”
Lone Star National Bank also believes in the importance of financial literacy. Through its marketing department, the bank has created different tools that deliver immediate recognition and serve as an outlet to convey educational messages to Valley and San Antonio students. Cowboy Cash, the bank mascot, is the featured character, along with his horse Penny, in teaching children the importance of savings. Online and in-person education feature the duo, educating children about the importance of saving, financial literacy and entertaining customers’ children.
About IBAT
IBAT is the largest state community banking association in the nation.
IBAT’s BOCB Awards honor local banks for their commitment to helping their customers, neighbors, employees and community. BOCB Awards recognize community banks throughout the state for their innovation, creativity and success in fulfilling a specific community or internal need. Each submission received a gold, silver or bronze eagle award in one of six categories: bank culture, community service, financial literacy, marketing and architectural design.