The grocery and restaurant meals delivery business has certainly grown to be hectic and ultra-competitive.
In 2016, Ranvu was the first in the Rio Grande Valley to offer the delivery of groceries. Chief operating officer Dorance Cuba worked for months to develop a well-designed app high on functionality. He also made sure the app was easy for customers to use and maneuver. As a result of Ranvu’s early successes in 2016, the company was named one of the McAllen Chamber of Commerce’s 2017 Innovation Grant winners.
Success in a fast-paced industry like delivery services isn’t assured, so Ranvu has had to adapt – and quickly. The entrance of four national competitors into the Rio Grande Valley market has led Ranvu to not only rebrand, but change the focus of its business. The early emphasis was on grocery delivery. Today, it’s on delivering restaurant meals, with the focus on locally-owned businesses and not the large chains with franchises.
“We want to do what we preach,” said Cuba, a native of the La Joya area and a veteran of the U.S. Army who did tours in Iraq and Afghanistan. “We want to help local businesses grow.”
He said Ranvu charges local restaurants a 10-to-15 percent fee as opposed to larger competitors who charge 30 percent or more for the same service. Cuba’s company currently serves 35 restaurants throughout the region as it also continues to offer delivery of groceries. He hopes Ranvu can serve more than 50 restaurants by June. Currently, the company’s customer base stands at about 800. Cuba has an audacious goal in mind. He has set Ranvu’s customer goal at 10,000.
“We’re concentrating what we can do and control,” said Cuba, who credits his wife, Gloria Ordaz, for her support as Ranvu’s owner and chief investor. “We’re growing every day.”