Local advertising and communications professional A.B. Barrera has been named to serve as a member of the American Advertising Federation District 10’s board of directors. As a member of the board’s executive committee, Barrera will serve as the district chair for Conferences and Conventions.
District 10 encompasses the states of Arkansas, Louisiana, Oklahoma and Texas. The District 10 board of directors also oversees 19 American Advertising Federation chapter clubs within these areas.
He is an award-winning marketing and public relations professional. His accolades are numerous and include the MAXI Award (International Council of Shopping Centers) as well as several Addy Awards from AAF. Barrera is also a Certified Business Etiquette Professional, certified by the Emily Post Institute and a Certified Marketing Director.
Barrera is active in national, regional and local business and industry-related organizations including AAF, serving in the past as president of the Rio Grande Valley Chapter.
The American Advertising Federation – Rio Grande Valley is an affiliate member of the AAF out of Washington, D.C. The AAF-RGV is one of more than 220 such professional advertising and marketing federations, representing over 50,000 members nationwide. It is the only professional advertising trade association that encompasses all segments of the industry in its membership. This includes advertising agency, media, supplier and client.
With nearly 100 members across the Rio Grande Valley of Texas, the AAF-RGV meets monthly. At these meetings, many national or regional industry leaders discuss a variety of topics relating to increasing advertising expertise.