New Membership Director Joins Edinburg Chamber


New Membership Director Joins Edinburg Chamber

Christina Barrera
Christina Barrera

Christina Barrera is the new director of membership for the Edinburg Chamber of Commerce. Barrera will work closely with leadership and staff to forward the mission of the chamber by expanding and serving more than 300 chamber members.

“Christina’s passion to serve others and her understanding of marketing and sales made this a clear choice,” said Ronnie Larralde, executive director at the Edinburg Chamber. “We are excited to welcome her to the team.”

Barrera comes to the Edinburg Chamber with 10 years of experience in the sales and marketing industry. Her most recent service includes as marketing manager/realtor for Coldwell Banker La Mansion and SOCIALIFE Magazine.

Her previous role focused on promoting and creating partnerships with local businesses through strategic advertising. Barrera’s experience includes providing public relations support as well as assisting in the logistics of events. She has also worked closely with different organizations and individuals to foster growth in the community.

Barrera will continue to extend her partnerships with local businesses at the Edinburg Chamber.

“I am so grateful and excited for the opportunity to be a part of a wonderful organization like the Edinburg Chamber,” said Barrera. “I’m ready to hit the ground running and help the Edinburg business community by highlighting all that the chamber can provide for them.”

Barrera is a native of Pharr and is also a graduate of PSJA North High School. She possesses a degree in Communication Studies from the University of Texas Rio Grande Valley.

Barrera also serves on the board of directors at the Women’s Council of Realtors and American Advertising Federation – RGV. She enjoys the company of her Golden Retriever, Jackson, and volunteers her time at the Palm Valley Animal Society.