Tag Archives: branding

Websites Still Critical Tools

Websites_Haight: Spectrum digital expert Ben Haight delivered a presentation on best practices for business websites at a seminar hosted by the McAllen Chamber of Commerce. (VBR)

Small business owners who think a good social media presence is all they need to promote their enterprises in the digital world are most likely mistaken. Digital marketing started with websites and they remain a critical component of branding a business. “A website is your digital storefront and it’s what sets you apart from similar businesses,” said Ben Haight, senior digital sales manager for Spectrum in Texas, during a seminar…

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