Tag Archives: branding

Vendor Blender – Small Home-Based Businesses Expo

Vendor Blender is about joining forces of local small home-based businesses to market, sell, and brand their love for their products with the community. The fourth annual event offers  unique products and offers as well as home business opportunities. Home businesses to choose from include jewelry and Fashion, health and beauty, and cosmetics and skincare. There is also household, crafts and more.

Small Business Branding

branding

“Small Business Branding” gives owners a better understanding of the process of successfully branding a business. It also includes top branding myths, the three branding principles and how to protect a brand. “A brand is much more than a logo or a company name in a fancy font. It is a promise made and delivered to customers by the company. The most successful brands keep their promises through effective branding…

Read More

Small Business Branding

The “Small Business Branding” workshop gives owners a better understanding of the process of successfully branding a business; top branding myths; the three branding principles; and how to protect a brand. Arturo Gonzalez, a UTRGV SBDC senior business and trade advisor, will present the workshop. “A brand is much more than a logo or a company name in a fancy font. The most successful brands keep their promises through effective branding…

Read More

Websites Still Critical Tools

Websites_Haight: Spectrum digital expert Ben Haight delivered a presentation on best practices for business websites at a seminar hosted by the McAllen Chamber of Commerce. (VBR)

Small business owners who think a good social media presence is all they need to promote their enterprises in the digital world are most likely mistaken. Digital marketing started with websites and they remain a critical component of branding a business. “A website is your digital storefront and it’s what sets you apart from similar businesses,” said Ben Haight, senior digital sales manager for Spectrum in Texas, during a seminar…

Read More