Carlos X. Guerra of La Muneca Cattle Company looks like your average rancher. But he’s not. He devotes fully half his time to marketing: promoting purebred cattle. These are the registered Polled Brahman and Simbrah his family raises to sell seed stock (live cattle, semen and embryos). “Two thirds of promotion is motion. No matter what business you are in, you must be visible,” says Guerra. His mantra of “No…
The Texas and Southwestern Cattle Raisers Association will host a ranch gathering Aug. 27 at the Triple G Livestock Auction in Rio Grande City. The event will provide an opportunity for local cattle producers to learn about TSCRA’s recent activities. TSCRA will also discuss issues facing cattle raisers while attendees can connect with other cattle producers in the area. TSCRA Special Ranger Joe Aguilar will also provide an update on…
The Lone Star State is the nation’s number one producer of cattle, with Nebraska and Kansas following. Texas had an estimated 12.5 million heads of cattle in 2018, according to latest statistics issued by the U.S. Department of Agriculture. And beef consumption per capita is at nearly 80 pounds in the United States. With that said, the portions of meat a person consumes at a dinner or at a restaurant…