Coffee Roaster Incorporates Vast Influences
Michelle Quiroz is an engineer by training and had a fascination for a topic beyond her work for a large corporation with manufacturing operations along the border. The science and craft of coffee roasting fascinated her and got Quiroz wondering how to apply her disciplined thinking to a dream of owning and running a small business. It would lead to the beginnings of Reserva Coffee Roasters in McAllen. It opened…