Tag Archives: customers

Eight Ways to Find Your First Customers

No matter what industry you’re in, every startup business owner has the same burning question: “How will I get my first customers?” Here are some smart strategies you can use to identify and attract those critical first customers. 1. Make a list. As you’ve done the groundwork to launch your business, you’ve undoubtedly met some people who could be potential customers. For instance, these could include people you surveyed in…

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Explore How Business Helps People

How Business Helps People

It’s a simple question, but one that is often hard for people to answer. Instead of asking someone what they do, I ask, “How do you help people?” It may seem confusing because most people assume I’m asking about volunteer efforts, as in, “Do you help little old ladies cross the street?” However, the question is aimed at getting to understand how the work we do helps someone else. Every…

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Chatbots for Customer Service:

Chatbots are computer programs that are able to converse with people online using human-like speech. They’re common within messaging apps and live chat features to help businesses answer customer queries, increase sales and save time. And they’re getting more popular by the day. In fact, 80 percent of businesses plan on using chatbots by 2020, according to a study from Oracle. Not sure how a chatbot could benefit your organization? Here are…

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Marketing Mistakes That Can Come Back to Haunt You

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the seven common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing…

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Catch Up on Marketing: 43 Things to Do During Downtime

marketing

Summertime, and the livin’ is easy. For many small business owners, August’s steamy days bring a brief lull before things pick up again in the fall. That makes now a good time to catch up on some marketing activities you’ve been putting on the back burner. Here are 43 things you can do during your August downtime that will have a big impact come fall. Your Customers Schedule catch-up calls…

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