Tag Archives: digital marketing

Marketing Mistakes Can Haunt Your Business

marketing mistakes haunt

Ghosts, goblins and ghouls aren’t the only things that can haunt small business owners. Many entrepreneurs fall prey to some common marketing mistakes that can have terrifying results for their businesses. Are you letting one of these marketing mess-ups scare your customers away? Mistake 1. Marketing without setting a goal Whether you’re doing digital marketing, print marketing or word-of-mouth, the first thing you need to establish is a goal. Without…

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Websites Still Critical Tools

Websites_Haight: Spectrum digital expert Ben Haight delivered a presentation on best practices for business websites at a seminar hosted by the McAllen Chamber of Commerce. (VBR)

Small business owners who think a good social media presence is all they need to promote their enterprises in the digital world are most likely mistaken. Digital marketing started with websites and they remain a critical component of branding a business. “A website is your digital storefront and it’s what sets you apart from similar businesses,” said Ben Haight, senior digital sales manager for Spectrum in Texas, during a seminar…

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Marketing Mistakes That Can Come Back to Haunt You

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the seven common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing…

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Travel the Digital Highway

SCORE volunteer Rebecca Esparza talks about digital marketing during a seminar hosted by the Small Business Administration in Harlingen.

The signs are everywhere but if you don’t have a road map it’s easy to get lost. That’s very true in today’s mobile world, although your company vehicle does not have wheels and it fits in the palm of your hand. Yes, welcome to the increasingly challenging world of digital marketing. Promoting a business digitally is nothing new, but it’s growing and changing every day. It’s becoming more and more…

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