Tag Archives: digital marketing

The Strong Entrepreneur Boot Camp

This virtual workshop on June 25 will address core business concepts (financial management, digital marketing, etc.) to assist small businesses adjusting to the ‘new normal.’ Don’t just aim to survive and recover. Address the future challenges and maintain sustainability to ensure you come back stronger than ever. This event is presented by Workforce Solutions and the UTRGV Small Business Development Center. Register online.

Websites Still Critical Tools

Websites_Haight: Spectrum digital expert Ben Haight delivered a presentation on best practices for business websites at a seminar hosted by the McAllen Chamber of Commerce. (VBR)

Small business owners who think a good social media presence is all they need to promote their enterprises in the digital world are most likely mistaken. Digital marketing started with websites and they remain a critical component of branding a business. “A website is your digital storefront and it’s what sets you apart from similar businesses,” said Ben Haight, senior digital sales manager for Spectrum in Texas, during a seminar…

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Travel the Digital Highway

SCORE volunteer Rebecca Esparza talks about digital marketing during a seminar hosted by the Small Business Administration in Harlingen.

The signs are everywhere but if you don’t have a road map it’s easy to get lost. That’s very true in today’s mobile world, although your company vehicle does not have wheels and it fits in the palm of your hand. Yes, welcome to the increasingly challenging world of digital marketing. Promoting a business digitally is nothing new, but it’s growing and changing every day. It’s becoming more and more…

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