La Pale Scales Up To Success
La Pale’s store on International Boulevard in Brownsville is a vibrant ice cream shop featuring Mexican-style desserts. A big whiteboard in Daisy Alcazar’s back office at La Pale Frozen Bar in Brownsville tells the story of a small business making the leap to something much bigger. “HEB COUNTDOWN 48 DAYS TILL PICKUP,” is written in big blue letters. The message was written in late 2024 before the first delivery truck…
