Tag Archives: Rios of Mercedes

Big Boots Are Filled

In the mid-1990s, Carlos Rodriguez found himself back in his native Mexico. He had an industrial engineering degree in hand, but with an economy in tatters, he found no real jobs in his field. “I had no job, no car, no nothing, but a lot of enthusiasm to start a new adventure,” he recalled. Rodriguez had just returned from Canada. Here he took intensive English classes in Vancouver to bolster…

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Boots are Made for Walking

Ryan Vaughan was recently promoted from general manager to president and chief executive officer of bootmaker Rios of Mercedes. (VBR)

From his catbird seat of an office, Ryan Vaughan oversees three brands of boots that are made and crafted by hand every week at Rios of Mercedes. The iconic Rio Grande Valley company traces its roots back to Zeferino Rios, the father of boot making in the region. The three companies operating under one extended roof today at Rios are continuing that legacy – and doing so under the leadership…

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