Tag Archives: websites

10 Tips for Small Business Saturday Success

Small Business Saturday

For millions of small businesses across the United States, it’s getting close to the most wonderful time of the year: Small Business Saturday! Celebrated two days after Thanksgiving, Small Business Saturday is a way for consumers to usher in the busy holiday shopping season and make an impact in their community by supporting independently owned businesses. According to a National Federation of Independent Business survey, consumer spending at independent retailers and restaurants…

Read More

Websites Still Critical Tools

Websites_Haight: Spectrum digital expert Ben Haight delivered a presentation on best practices for business websites at a seminar hosted by the McAllen Chamber of Commerce. (VBR)

Small business owners who think a good social media presence is all they need to promote their enterprises in the digital world are most likely mistaken. Digital marketing started with websites and they remain a critical component of branding a business. “A website is your digital storefront and it’s what sets you apart from similar businesses,” said Ben Haight, senior digital sales manager for Spectrum in Texas, during a seminar…

Read More

Five Essential Pages For Your Small Business Website

business web site

There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for. If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well. Homepage Your homepage is the virtual lobby of…

Read More