Who are your potential customers? Before launching or growing a business, it is important to identify your target market and new market segments. For example, is there a demand or growing demand for your product or service? Who is buying or selling something similar? All these questions and more must be studied to make key business decisions in your small business. Learn about the following, plus more: The importance of…

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Learn how to improve your bottom line by understanding the financial statements! Information on the financial position of a business supports decision-making. These numbers also indicate a business’ current and past performance, and a business owner can use them to determine how move the business forward. Session highlights: Learn about the Financial Statements. Understand how to manage the financial operations of a business using these documents. Use the financial statements…

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