Author Archives: Beth Martinez

Thinker…Creator…Doer. Beth is passionate about life, learning, and all things creative. She has known from an early age that she had a love for journalism and media and spent her time in high school and college as part of the school yearbook, newspaper, and television station. She received her Bachelor of Arts in Journalism from the University of Texas Pan-American and immediately went on to earn her Master of Arts in Advertising from the University of Texas at Austin. Beth has 15+ years working in all aspects of the media industry including: client services, graphic design, media creation for print, web, and television, and sales. Yet, she constantly strives to become more knowledgeable and accomplished within the field she loves. Aside from work, she has an active life she truly enjoys. With her husband, she owns her own business in which she uses her creativity to design and sell party printables as well as build, refinish, and paint wood items such as door hangers, decorations, and furniture. She also spends time with her family, husband, two daughters and sweet animals. A few of the things she loves… reading, purple, butterflies, the beach, chocolate, flowers, animals, good quotes, roller coasters and Chinese food.

Dining Out Supports Our Community

AMVETS completed their second Macaroni Grill fundraiser this past May. The money they raise with the Macaroni Grill fundraiser stays in the Valley. (Courtesy Dorance Cuba)

Three local businessmen have come together to give back to our community in a big way … $80,760 big! That is the amount of money two locally-grown businesses gave back to the community during the 2018-2019 school year.  Rick Guerra (CEO of Castle Hospitality), Russell Walker (general manager of Macaroni Grill), and Richard Guevara (general manager of Tony Roma’s) have worked together to create a program that allows both primarily…

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Development Makes the RGV Prosperous

Eighty years ago, the Rio Grande Valley was a rural, agriculturally based economy with little growth happening. Fast forward to 10 years ago, and the RGV was quickly becoming a thriving metropolitan area as development intensified. Today, the region has completely transformed economically. It has become an area developed by improving and increasing commercial, retail, industrial, entertainment, medical and higher education institutions.  Education In 2013, the transformation of the RGV’s…

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Shop Fresh at Tres Lagos Farmers’ Market

Pica Natural artisans spices that can be used for seasoning, dips or salsas.

The weekend is fast approaching and if you’re looking for a leisurely, family-friendly Sunday afternoon, Tres Lagos Farmers’ Market should be on your list. The Tres Lagos Farmers’ Market takes place from Sept. 1 from 2-5 p.m. at 4350 Tres Lagos Blvd. in McAllen. There’s live music playing as you walk the market, which features roughly 30 different vendors to shop from.    The market also offers a wide variety…

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Clear the Shelter

Friendly pups wait anxiously for their forever family to adopt them.

For the rest of the month of August, The Laurie P. Andrews PAWS Center and Palm Valley Animal Center are hosting a “Clear the Shelter” event. With more than 100 dogs, and over 60 cats and kittens who need their forever homes, it’s the perfect time to take advantage of the $10 adoption fee.  The $10 adoption fee includes the first series of vaccines, spay/neuter surgery, microchip, rabies shot, ID…

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It’s Time to Play Ball in McAllen

Olympic pitcher Monica Abbot Powers throws the pitch to McAllen Mayor Jim Darling.

Olympic softball pitcher Monica Abbot Power threw out the first pitch Aug. 18, officially opening the new and improved McAllen Municipal Softball Complex. Joining Power were officials from the City of McAllen, Parks and Recreation, and Cavazos Sports Institute. Also on hand were representatives of the Boys and Girls Club of McAllen. The McAllen Municipal Softball Complex now hosts six new fields along with new batting tunnels, restrooms and concessions stand. It…

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“Fill the Bus” Accepting Donations Today

Setting up "Fill the Bus" are Mike Bigelow of Schlitterbahn, School Tools manager Erica Lechuga and RGV Food Bank Agency Referral Specialist Lynda Galvan.

The eighth annual “Fill the Bus” is going on today, Aug. 8, at the Shary H-E-B until 6:30 p.m. The one-day event accepts donations of school supplies and backpacks, with those making donations of a value of $25 receiving a free Schlitterbahn ticket. Donations of a value of $40 receive two free Schlitterbahn tickets. All donations benefit the school tools program through the RGV Food Bank. Channel 4 is serving…

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Part 2: Q&A With The RGV Matters

Panelist Briana Pedraza asks questions of the MISD School Board candidates.

The RGV Matters is a youth-led organization that was founded in 2017 by recent McAllen ISD graduate Sydney Ramon. The organization’s main focus is to work within the community to further educate and empower the community.  Read about how The RGV Matters was founded and what its focus is here. Q: Why was it so important for y’all to host this forum? A: I think what made it really special…

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When Passion Becomes Business

Very Artsy owner, Veronica Cerda-Ayala, stands at her checkout counter, which used to be an old restaurant cashier stand that she transformed by added the molding details on the front and painted in a trendy ombre pattern.

Whether writing, playing a sport, dancing or creating something new, our hobbies are a labor of love and enjoyment. Every once in a while, we are lucky enough to turn our hobbies into something more. This is exactly what Veronica Cerda-Ayala did.  After 18 years of being a teacher, Ayala decided she was ready to pursue her true passion … home decor. She began several years ago in her very…

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Q&A With The RGV Matters

The RGV Matters founding members and youth volunteers Alyssa Yarritu, Mia Aleman, Briana Pedraza, Dagoberto Gutierrez, Sydney Ramon, Yasmeen Medrano, Jonah Riojas and Mariella Vela. (Courtesy Ray Pedraza)

The Rio Grande Valley is a growing and thriving region of Texas and the United States. For many years, though, the area and the people of the RGV have not always gotten the positive recognition they deserve. Seventeen-year-old Sydney Ramon set out to change that. Ramon founded The RGV Matters in 2017. She is a recent graduate of McAllen ISD who will be attending Texas A&M College Station in the…

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Collaboration Improves Community Homes

Pastor Ricky Sanderford from First United Methodist Church McAllen blesses the family’s home at the completion of the service week. (VBR)

For 38 summers, youth from churches across the state have been visiting the Rio Grande Valley to participate in Mission Service Project. MSP is a week-long service opportunity where teenagers work with adult sponsors to improve a home for someone in need. This project began at the Mission United Methodist Church in 1981. It was inspired by a trip their group had attended in the Appalachian Mountains. They went on…

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