Focusing On The Positives 


Focusing On The Positives 

positiveWe see more than 2,000 messages every day. How many are beneficial and productive? The buffet of information is either overwhelming and distracting or delivers education, motivation and purpose to our professional and personal lives. The deciphering of content to absorb the helpful data and ignore the meaningless information is a daily battle.

Why is this important? What we hear, see and dwell upon we become. Professional development is a lifelong journey. There is no magic wand that will take us from rookie-level skills to CEO of the year. To everything admirable, the process takes time.

Along the way, top-notch training is involved. Mentoring has to happen. Continued education plays a major part. A true leader always wants to do better, never satisfied.

Improvement, no matter how high on the achievement ladder we’ve climbed, is a work in progress. We must get to the next step. Our families depend on it. Our teams depend on it.

The question is are we disciplined and dedicated to surround ourselves with what will add value to our professional development, or will we allow negative messages to hold us back from our maximum potential. Let’s swim in the positive pool and avoid the contaminated lake that poisons our companies, organizations and more importantly, ourselves.

We are one. We are the Rio Grande Valley.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.