Author Archives: Todd Breland, VBR general manager

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.

Preparing Our Homes and Businesses


We all try to avoid a particular subject but it is a necessary conversation. In just a few weeks, the Atlantic hurricane season begins. June 1 through November 30 keeps us on our toes, especially through September. Deep South Texas in recent years has seen its share of late spring through summer disastrous conditions due to excessive rainfall. We know well a sitting tropical system doesn’t need to be a…

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Raul D. Gonzalez Receives Rooted Honor

Raul D. Gonzalez ceremony

Lifelong dedication to a community comes with a reward. Sometimes one is presented with a plaque. Rarely is an tree named after the honoree. On March 16 behind Harlingen City Hall, both of those presentations happened. As a formal bonus, the afternoon concluded with a proclamation by Harlingen City Commission. Raul D. Gonzalez, retired City of Harlingen employee and retired Harlingen Chamber of Commerce employee, was honored under the previously…

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Paying The Price


Is quality more important than quality? How do we value price and time? A multitude of equations factor into our reason for products and services we buy and sell. We consider quality, convenience, availability, needs met and more. Is it a want or a need? Decisions, decisions. Consider the products or services your company or organization manufactures, distributes or delivers. Are problems solved or wants fulfilled? What rating would you…

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Growing Pains Make Us Stronger

From Edinburg to Alamo to Brownsville – from charter schools to convenience stores to restaurants and medical centers – the Rio Grande Valley’s development temperature is much warmer than recent temperatures. Our region is heating up, and it looks and feels so good! Construction crews are working daylight to dark building, renovating and expanding. The building for a better tomorrow across our Valley is happening. Here at VBR, we thrive…

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New Year — New Beginnings

After enjoying time with family over the holiday break, our minds are refreshed and our bodies are rejuvenated. A newness of attitude gives us a fresh start for 2022. Positivity is in the air! One thing for certain is the Rio Grande Valley knows how to work. The combination of ethnicities and cultural diversities come together with chemistry, synergy and practicality. Ideas comes to the table and solutions are discovered.…

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Focusing On The Positives 


We see more than 2,000 messages every day. How many are beneficial and productive? The buffet of information is either overwhelming and distracting or delivers education, motivation and purpose to our professional and personal lives. The deciphering of content to absorb the helpful data and ignore the meaningless information is a daily battle. Why is this important? What we hear, see and dwell upon we become. Professional development is a…

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Togetherness Is Independence

sailing independence teamwork

We were taught to do things on our own, handle the tasks, not to burden others with duties we should address. Independence is a powerful lesson. The older I get, the more I learn how to put childhood and beyond teachings into perspective. As I write this article on my late father’s birthday, I am reminded of parental instructions that have influenced me personally and professionally. We as business leaders…

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Success Overcomes Fear

success road

Several of the most dangerous words known to man are:  “Let’s continue because we’ve always done it that way.” Many times, the wheel needs to be broken. A paradigm shift is necessary. Choosing an alternate route from point A to point B is the only way. We must never let uncertainty, even fear of failure, prevent us from exploring different options which may lead to greater production with fewer expenses…

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 Is Your Heart In It?

The expression “love what you do, and do what you love” is a powerful lesson. What is really satisfying is the enjoyment of our careers. Personal reward should be equivalent to earning a living. Does our job truly make us happy? It is truly important that teachers and counselors advise students to pursue an education toward a career best suited to their liking. By junior high, students are thinking of…

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