Staying Fit

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Staying Fit

Staying FitAre we sticking with our new year resolutions to exercise? Ouch. I stepped on my own toes.

I know. We’re busy, work and family schedules are crazy; there are not enough hours in the day. More necessary things have to get done. While that is a valid point, our physical and emotional health are also very necessary.

How are we doing with keeping our company or organization fit? What’s our plan to stay on top of industry tips, professional development, increased sales and revenue, maybe completing required courses for certifications and more? Have we registered ourselves and/or our team members for advancement training?

We all have areas that need improvement. “If we stop learning, we stop growing.” How many times have we heard or read that? To climb the ladder, we have to take the next step. And there is always a next step. Taking ourselves and staff to the next level first takes awareness of where we are. Next, we make a plan to advance. Then, action is required.

If we’re honest with ourselves, none of us have reached the top. We keep reaching, and part of that process means we invest in us-time to get better. From refining time management to enhancing leadership skills, we can all find areas that need sharpening and strengthening.

Perhaps it’s time to expand our horizons by exploring new ways of playing old songs. While change may get us out of our comfort zone, learning new tricks could improve our game. Challenging our comfort zones is exactly how we and our supporting casts grow. There are only directions — forward or backward. Idling doesn’t exist.

Now is a great time to invest in ourselves and our team members. We are the Rio Grande Valley. Forward is our direction and together we win.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.

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